Lean Startup Machine is a three-day workshop where attendees use Customer Development and Lean Startup principles to validate an idea for a new product or service. Bring your team, or come alone and new teams will form on Friday night.
Use the discount code “LeanNewark” to get 50% off the current ticket price!
How It Works
The workshop kicks off with a series of product pitches that help attendees organize into teams. Everyone works on a NEW idea. Each team then develops its problem hypothesis, solution hypothesis and a series of assumptions which are core to the success of the business.
Next, each team creates an MVP, or “Minimum Viable Product.” The goal of the MVP test is to “Get Out Of the Building,” speak with real customers and to collect cash or non-cash currency which serves as validation.
The process promotes a problem-centric approach to business ideation. By continuously validating and invalidating assumptions, teams are forced to pivot their solution (and even problem) toward a true customer pain; rather than creating a solution and after-the-fact seeking customers with a problem.
The event culminates with each team pitching its new solutions and its experience using the process. In this competition the winning team is not selected based on who has the best idea, but instead on which team honors the process and gains the most insights through its pivots.
Check out the Newark Lean Startup Machine site for more details. Hope to see you there!!
About the Mentors
This year’s Lean Startup Machine is going to have a great presence of mentors from many different fields to guide your team in making the right pitch. The pool of expertise ranges from entrepreneurs such as Clark Langemann of Health Options Worldwide, Travis Kahn of TechLaunch, Guy Story of Audible, Anthony Fraiser of the Phat Startup, and Chalmers Brown of GradHub.
