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I love content marketing – not just because it’s a large part of what I do at JuiceTank, but as a consumer, like to see companies challenge themselves to find creative ways to appeal to my interests. Now that it’s become the norm for companies to market themselves by creating valuable content, it’s becoming less [...]
First of all, what is a Minimum Viable Product? Let me give you the shortest definition that I can think of first for a minimum viable product (MVP) – it’s the result of rapidly building the minimum set of features required to get the product out into the market and see how customers react to it. [...]
In part of our series leading up to Lean Startup Machine New Jersey on September 19th to the 21st, I’ve decided to investigate the efficacy of the “lean startup concept”. Does it work and does it lead to building sustainable businesses? I’ll be laying out some case studies as well as some of the things [...]
Come check out the next program that the WCEC has put together – a group by women entrepreneurs for women entrepreneurs Hosted at JuiceTank, you’ll get to hear from a panel of women from various entrepreneurial backgrounds – from legal, to accounting, to academia. They’ll show you how to protect assets of your business, practice financial best practices, operate efficiently, and [...]
Shawn Swaim, Director of SEO at NetElixir talks about what used to work in SEO, and what what you should now be doing. SEO (or Search Engine Optimization) is constantly changing. With Google’s constant updates to crack down on spamming the web, there are new rules in town for link building, content creation, and use of [...]
You have idea, but you don’t know where to start or how to sell it. LSM NJ is a weekend-long bootcamp for people who are looking to turn an idea into a viable business. All you need is to bring an idea, and our mentors will teach you the rest. Our mentors are from companies such as Venmo and [...]
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